As a small business, you must create YouTube videos to market your products and services to attract more customers.
A good video will get you more subscribers, leads, and sales.
However, to make the most of this opportunity, you must create engaging videos at low cost. Doing so may be difficult, but we’ve got some great video editing tips for your small business.
Select the Right Software
This cannot be stressed enough. Each software has different system requirements and features. There are many types of videos for instance:
- Explainer Videos
- Product or Service Information
- How tos
There are many software available that specialize in a particular video type. Some of these software are mentioned below:
- Adobe Premiere Pro: All purpose video editing software
- Camtasia: For video tutorials
- Filmora: Affordable alternative for creating YouTube videos
- OpenShot: Cross platform free video editing software
Include Opening Animation and Music
To create a consistent brand image, you must differentiate yourself by including a unique opening style with music. To do so, you can either create animations and logos on your own, or use a software like Filmora that provides prebuilt animations. All you need to do is enter the name of your channel and it’s done.
As a small business, you may not have enough resources to purchase or curate original music for your channel. Luckily, you can use copyright free music available for reuse on the internet.
Learn Video Shortcuts
Video editing requires a lot of cutting and pasting. You may need to create new frames, speed up video playback, extend a frame or cut it short. Using your mouse and scrounging through the software to find the desired option may take ages. To make things easier, you should learn the shortcuts for features and tools that you use regularly. There may be several video shortcuts specific to your video editing software, but there are many which are common among them all.
Slow Down & Zoom In
If you’re creating video tutorials, then you should emphasize important parts by either slowing down or zooming in. In case the tutorial is related to real life events like cooking, skateboarding, art, etc., then you can simply slow down the parts on which you want the viewer to focus. When creating tutorials for software use, you should use the zoom option and extend frames to create emphasis.
You can also cut back to the person’s face when they’re saying something of significance. This can be used for creating a dramatic effect to bring the user's attention to something very important.
Use Good Equipments
If you’re creating a video through a video camera, then use a tripod stand instead of your hands. A tripod stand will provide stability to the video. This isn’t necessary in case you’re just talking to the viewer, but for a tutorial, it’s indispensable.
You should also get a microphone with a condenser for better audio quality. A pop filter can be used to eliminate all the popping sound in order to make the video more pleasant.
These video editing tips for small businesses will help you in creating better videos that engage users and boost your subscriptions. You should also purchase a good laptop with at least 16GB of RAM if you want to create HD or 4K videos. Rest assured, if you employ the aforementioned tips, you’ll be able to create great videos and grow your business.