Email marketing helps you reach out to your audience to promote your brand and increase sales. You can use email for many things such as selling products, sharing news, newsletters, blog updates, increasing shopping cart abandonment or telling stories.
Tips
1. Avoid bulk mailing and promoting offers
2. Types of Lead magnet
E-book | Video series | Webinar | Survey |
Objective: to acquire email address and phone number
3. Stop spamming and selling without adding value
4. Types of Auto responders
Mailerlite | Mail chimp | Active Campaign | Aweber |
5. Do not try selling to people right away
6. Having an understanding of traffic temperature
Cold | Warm | Hot |
7. Nurturing audience
8. Customer value journey
9. Ways to generate revenue
Own programs | Affiliate offers | Create awareness | Products | Services | Book reviews |
10. The Golden rule is always recommending only what you use
12. Schemes
14. Always committed to serve audience